Benjamin Ross Group Sells Manufacturing Company

Benjamin Ross Group Sells Manufacturing Company, Union County, NJ

Princeton, NJ  – August, 2024 – Benjamin Ross Group, a leading mergers and acquisitions/business brokerage firm, www.BenjaminRossGroup.com, is pleased to announce that we have sold the Niche Manufacturing Company, Piece of Cake, Union County, NJ to a private investor.

About Piece of Cake

Piece of Cake, established in 1992, is a distinguished wholesale manufacturer of specialty frozen desserts. They have proudly served the culinary needs of top-tier restaurants, country clubs, hotels, and caterers for over 31 years. Based in Rahway, NJ, the company has built a distribution network that spans New Jersey, New York, and Connecticut. They reach customers through both direct sales and partnerships with food distribution companies.

Renowned for its gourmet frozen delights, Piece of Cake offers a diverse product line that includes:

  • Ice Cream Pies
  • Gelato
  • Sorbets
  • Ice Cream Truffles
  • Premium Ice Cream
  • Sorbet in Fruit
  • Sherberts
  • Tartufo
  • Spumoni
  • Italian Ice

These delicious desserts are made with the finest ingredients, delivering a memorable taste. Over the years, Piece of Cake has become a trusted name in the industry, known for its commitment to excellence and innovation in frozen desserts.

As the company enters a new chapter with its new owners, it remains committed to the same standards of quality and service that have been its hallmark for over three decades.

The owner of Piece of Cake, Jimmy Biniaris, had this to say about working with Michael Meyer at the Benjamin Ross Group: “The Benjamin Ross Group went above and beyond my expectations. I didn’t realize how much went into the sale of a business and the dynamics involved. The perseverance and how you handled everything, I wouldn’t have gone with anyone else other than Benjamin Ross Group.”

About Benjamin Ross Group

Benjamin Ross Group (www.BenjaminRossGroup.com) performed a valuation of the company, was engaged as a business broker to sell the business, identified a qualified candidate to purchase the business, and secured SBA financing for the transaction. 

Benjamin Ross Group represents business owners who want to sell their businesses and leave their employees and customers in capable hands.  We support our clients through the biggest business decision of their lives, so they can move on with confidence, peace of mind, and the most competitive price for their hard work.  We sell 96% of the businesses we represent, compared to the national average of 20%.  And we earn our clients’ trust because of our expertise, professionalism, and extensive network. For more information, go to: www.BenjaminRossGroup.com