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Why Confidentiality Matters When You Decide to Sell

When an owner begins exploring a potential sale, confidentiality isn’t just important — it’s essential. A leak can create fear, disruption, and unnecessary risk. This short video explains why keeping your intentions private helps ensure a smooth and successful transition.

What Can Go Wrong If Word Gets Out

1. Employees get nervous
Rumors trigger fear. Good people start looking for other opportunities — even if nothing is finalized.

2. Customers lose confidence
Long-term clients may hesitate to commit if they think ownership is changing.

3. Competitors become aggressive
If they sense transition, they can target key accounts, pricing, or staff.

4. Vendors change terms
Some suppliers tighten credit or shift payment expectations.

5. Deal value can drop
Any instability, even temporary, can hurt perceived value and negotiating leverage.